New Service Development
A global coffee chain born in London, operated in 11 different countries with 1017 stores, Caffè Nero is the leading coffee company with its taste culture.
Wasistdas was recruited to oversee their visual identity formation in Turkey; as such Wasistdas collaborated with Caffé Nero in their café concept development in Turkey from its architectural approach formation to its brand identity and communications tools.
Wasistdas was Caffé Nero’s solution partner for 10 years.
Store concept development
Architectural approach generation
Digital transformation roadmap
Digitalization of services
Product mix strategy
10 years of solution partnership
200+ stores designed & re-designed
12 million coffee lover experience designed